Stop guessing, start showing up, and finally create a marketing system that gets results.

The Launchpad is your simple, strategic roadmap to marketing your business in a way that feels good and gets results. ️

Through The Launchpad, you'll create a fully customized, easy-to-stick-with marketing plan that helps you reach the right people, build relationships with them, and make sales.

Let me guess...

You’ve followed the gurus, listened to the podcasts, and downloaded the freebies. 

You’ve tried batching. You’ve tried winging it. You’ve tried hiding from it altogether. 

And nothing sticks. 

The truth is, you don’t need more hacks or hustle — you need a plan that makes sense for YOUR business. 

One that’s simple. Strategic. And that actually feels doable to execute from week to week. 

That’s exactly what The Launchpad is here to help you build: A clear, effective way forward.

Marketing doesn’t have to feel overwhelming, complicated, or scattered.

It’s time to finally show up confidently with a marketing plan that actually works (and feels good). 

I’ll show you how. 

In this action-packed, 6-module course, you’ll learn how to reach the right people, build genuine relationships, and convert them into loyal customers.  

Are you ready to stop spinning your wheels and build a simple, sustainable marketing plan that gets real results?
Picture this

Imagine opening your laptop on Monday morning and actually knowing what to do. 


No more "I should probably post something...", spending hours overthinking a caption, or wasting your day scrolling social media. 


Instead:

  You’re creating marketing content that feels good and sounds like you

  You’re consistently showing up where your ideal customers are 

 You’re seeing real traction — more connection, more reach, more sales

No more guesswork. No more burnout. Just a marketing system that supports your goals, your schedule, and your style. 


That’s exactly what The Launchpad will help you build.

Marketing can be a lot.

You’re ready to show up and grow your business — but you’ve got questions like: 

  • Where do I even start? 
  • How do I market without feeling salesy? 
  • What if I only have a couple of hours a week? 
  • How do I know what’s actually working? 


I get it. Marketing can feel confusing, overwhelming, and like a full-time job.  But it doesn't have to be.


That’s why I created The Launchpad: a step-by-step course designed to simplify your strategy and make marketing feel doable (and even fun).

Introducing... The Launchpad

A 6-module, step-by-step course designed to help creative small business owners stop guessing, start showing up, and finally build a marketing system that gets results. 


This isn’t about doing more. It’s about doing what actually matters. 

You’ll walk away with a fully customized, easy-to-stick-with marketing plan that helps you: 

  Reach more of the right people 

  Build relationships that drive trust 

  Make more consistent sales 

  Feel confident and in control of your marketing

Here's what's inside:

Module 1: 
Marketing with Purpose & Strategy

Lay a strong foundation for everything to come — we'll zoom out to align your marketing with your bigger business goals, define what success looks like for you, and clarify your values-driven approach.

Module 2:
Finding & Understanding Your Audience

Get ultra-clear on who you’re talking to, what they care about, and how to reach them effectively and authentically.




Module 3: 
Magic Messaging

Craft a core message that actually resonates. You’ll find your voice, clarify your value, and learn how to communicate what you do in a way that clicks with your dream customers.


Module 4:
Your Marketing Playbook

Bring everything together into a clear, customized strategy. You’ll map out your marketing funnel, choose the right platforms, and build a plan that’s simple, strategic, and sustainable.

Module 5:
Create Your Content Machine

Design a content system that works smarter, not harder. You’ll learn how to plan, repurpose, and stay consistent — without burning out.


Module 6:
Making It Happen

This is where strategy meets action. We’ll create a weekly routine that fits your life, tackle follow-through challenges, and lock in the mindset shifts that keep you showing up — even when things get busy.

Resources included

Marketing Strategy One- Pager: A simple but powerful worksheet to help you get your entire marketing strategy on one page. You’ll clarify your business goals, offers, pricing, sales channels, and exactly how you plan to reach new people, build relationships, and make the sale — all in one tidy, brain- calming document.

Ideal Customer Profile Template: This is your go-to tool for getting super clear on who you’re talking to. It’s more than just demographics — you’ll dig into your dream customer’s values, habits, struggles, goals, and what actually influences their decisions. Think of this as a living, breathing document you’ll update over time as you learn more about the people you're here to serve.

Marketing Messaging Playbook: No more scrambling to remember how to describe what you do. This playbook helps you organize your voice, message, and brand personality in one easy-to- reference place. You’ll clarify your value, unique point of view, tone of voice, transformation, and more — so whether you're writing a caption or a sales page, your messaging is clear, confident, and totally you.

Content Plan Template: This spreadsheet is your marketing command center. With step-by-step guidance and an easy-to-use weekly planner, you'll map out what you’re promoting, where you’re showing up, and how to repurpose content across platforms.

Implementation Workbooks: Each module has a step-by- step homework assignment to walk you through implementing the course content.

... and more!

Plus, these bonuses

How to Tell Stories That Connect

Discover how to craft simple, powerful stories that build trust, create connection, and make your marketing stick.

Marketing Numbers: What to Track

Learn how to identify and track the right numbers so you can focus on what’s actually working in your marketing (and stop wasting time on what’s not).

ChatGPT for Content Creation

Learn how to use AI (in a human, efficient way) to brainstorm, draft, and repurpose content that sounds like you — and saves you hours each week.

Build Your Own Marketing Assistants

A step-by-step tutorial on creating your own ChatGPT-powered marketing assistant to streamline repetitive tasks and stay consistent with ease.

The Launchpad is for you if....

You want to market your business consistently — but have no idea where to start 

You’re tired of throwing spaghetti at the wall (and hoping something sticks) 

You’ve tried to DIY your marketing before, but it never seems to stick 

You want to stop overthinking every post and finally feel confident in your message 

You crave a strategy that feels aligned, authentic, and sustainable

I created The Launchpad for creatives, makers, artists, and service providers — but truly, anyone who wants marketing to feel clearer and kinder will feel right at home.

This isn’t another course that leaves you more overwhelmed than when you started.

The Launchpad is built for real life. It’s bite-sized, actionable, and focused on helping you make real progress — not just take in more information. 


By the end, you won’t just know what to do — you’ll actually have a plan, the tools to execute it, and the confidence to show up consistently in a way that feels like you.

Better marketing → Bigger results.

You've got questions!

I have answers

  • How much time will this take?
    I recommend tackling one module per week so you can really integrate what you learn. If you do it that way, you’ll want to set aside 2–4 hours per week to watch the bite-sized videos, complete the worksheets, and implement your strategy. Go at your own pace — you have lifetime access.
  • How is the content delivered?
    Everything is pre-recorded and self-paced inside a private course portal. You’ll get:
    ✅ Short, actionable video lessons (5–15 minutes each)
    ✅ Visual slide decks
    ✅ Implementation homework, templates and resources
    ✅ Lifetime access to revisit any time
  • How long do I have access?
    You get lifetime access to this content! Any updates, additions or improvement, you'll get for free. No deadlines, no stress.
  • Do I need to be on [insert specific marketing platform]?
    Absolutely not. This course helps you choose the right platforms for you, and there's no marketing strategy or platform that everyone *has* to be on.
  • Is this for beginners or more advanced?
    This course is beginner-friendly! I made it for people who don't have a clear approach to marketing. Whether you’re brand new or have been in business for years, The Launchpad will meet you where you are and help you build a strong, strategic foundation.
  • What if I've taken and felt overwhelmed by other marketing courses?
    If they left you more overwhelmed than equipped, this one will feel like a breath of fresh air. It’s simple, strategic, and designed to actually get results.
  • Is this course for [insert your unique type of business]?
    I don't believe in one-size-fits-all marketing, which is why this course walks you through how to custom-build your own marketing strategy. Based on your business, your ideal customers, and YOU. Therefore, it's applicable across industries!
  • Do you offer refunds?
    Due to the nature of this product (instant access to everything!), I don't offer refunds.

Stop trying to do everything.

Start doing the right things.

I'll show you how in The Launchpad.
Join The Launchpad today and get everything you need to market with confidence:

One-time payment

 $375

2 monthly payments

$200

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Get instant, lifetime access to 6 modules of content, implementation resources and tools.

Hey, I'm Lauren

Hi, I’m Lauren — marketer, maker, and small biz marketing coach.

I created The Launchpad because I was tired of seeing talented small business owners struggle with the marketing side of things. 

Through my podcast and marketing programs, I’ve helped thousands of entrepreneurs grow their businesses with values-driven marketing that actually works — and feels good. And I’m here to help you do the same.

Let’s get you showing up consistently, connecting with the right people, and growing a business you’re proud of.
Get instant access to The Launchpad

When you join The Launchpad, you get everything you need to build and implement a strategic, sustainable marketing plan that actually works for your business.


The Launchpad includes:

6 value-packed video modules: Step-by-step video lessons (typically 5-15 minutes each) to help you build your content strategy.

Implementation workbooks: Clear, action-oriented homework assignments to help you implment what you learn in real time.

Content Plan System: Use my content planning system to create high-quality content based on your strategy.

Resources galore: Marketing Strategy One-Pager, Ideal customer Profile Template, Repurposing Sidekick, and more.

Bonuses: Extra trainings to help you take things even further, including: How to Tell Stories That Connect, Marketing Numbers: What to Track, Content Creation with ChatGPT, Build Your Own AI Marketing Assistant.

Please note that due to the nature of this product (digital, instant access), we do not offer refunds.


Got questions? Contact hello@laurentilden.co, or DM me on Instagram @laurentilden.

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one-time offer!
One-time offer for Launch Week

Launch Week is your 5-day, power-packed guide to putting your work into the world — with strategy, confidence, and results.

 

You’ll learn how to create buzz, write messaging that sounds like you, get people genuinely excited to buy, and stay consistent without burning out. 


Launch Week includes:

5 mini workshops teaching you how to nail your next launch

Launch timeline templates

Launch email formulas

Promotional checklist

And much, much more

Just $175 $145

Add to cart$145.00
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